The New American Marketing Strategy

Throw Bieber in anything that needs a ratings boost. You're guaranteed to at least reach your ratings expectations for females 10-14, 15-19, and sporadic 20-24 year old creeps like me. The NBA All-Star Celebrity game probably raked in an extra 1.4 million viewers just because he was there. As such, I'm not embarrassed that I was one of those 1.4 million.